The impact of mass media entrepreneurship education on entrepreneurial mindset and intentions

dc.contributor.authorSeoke, Seipati
dc.contributor.authorMamabolo, Anastacia.
dc.contributor.authorMtotywa, Matolwandile M.
dc.contributor.emailmamaboloa@gibs.co.zaen_US
dc.date.accessioned2025-03-05T08:45:29Z
dc.date.available2025-03-05T08:45:29Z
dc.date.issued2024-10
dc.description.abstractThe existing research has focused on the role of traditional entrepreneurial education in promoting entrepreneurship. This study suggests that mass media radio entrepreneurial education, which is underexplored, fosters the development of an entrepreneurial mindset and intentions. As such, this study investigated how mass media entrepreneurial education influences entrepreneurial intentions through the development of entrepreneurial mindsets. Cross-sectional quantitative research was conducted on a final sample of 702 potential entrepreneurs in South Africa. Correlation analysis and structural equation modeling were used to analyze the data. The results of the study showed a strong positive relationship between some dimensions of mass media entrepreneurial education, an entrepreneurial mindset, and intentions. Entrepreneurial mindset derived from mass media education had a significant impact on entrepreneurial intentions. In addition, the entrepreneurial mindset mediates some dimensions of mass media entrepreneurial education and entrepreneurial intentions. The study showed alternatives to traditional entrepreneurial education programs. Mass media can be used as an alternative when formal entrepreneurial education is limited.en_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.librarianhj2024en_US
dc.description.sdgSDG-08:Decent work and economic growthen_US
dc.description.sponsorshipPeo Ke Eo Trading CC.en_US
dc.description.urihttps://journals.sagepub.com/home/EEXen_US
dc.identifier.citationSeoke, S., Mamabolo, A., & Mtotywa, M. M. (2024). The Impact of Mass Media Entrepreneurship Education on Entrepreneurial Mindset and Intentions. Entrepreneurship Education and Pedagogy, 7(4), 529-556. https://doi.org/10.1177/25151274231217951.en_US
dc.identifier.issn2515-1274 (online)
dc.identifier.other10.1177/25151274231217951
dc.identifier.urihttp://hdl.handle.net/2263/101343
dc.language.isoenen_US
dc.publisherSageen_US
dc.rights© The Author(s) 2023.en_US
dc.subjectEntrepreneurial educationen_US
dc.subjectEntrepreneurial intentionsen_US
dc.subjectEntrepreneurial mindseten_US
dc.subjectMass media entrepreneurshipen_US
dc.subjectRadioen_US
dc.subjectSDG-08: Decent work and economic growthen_US
dc.titleThe impact of mass media entrepreneurship education on entrepreneurial mindset and intentionsen_US
dc.typePostprint Articleen_US

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