Integrating the TOE framework and DOI theory to dissect and understand the key elements of AI adoption in sociotechnical systems

Abstract

This study is interested in increasing the likelihood of achieving the organisational adoption of artificial intelligence that has a positive outcome. We argue that the technological-organisational-environmental frame-work provides a sound theoretical lens for analysing how an organisation’s context influences the adoption and integration of artificial intelligence solutions. Furthermore, the diffusion of innovation theory is proposed to identify enablers for transforming organisations. Together with the combination of technological-organisational-environmental and diffusion of innovation, the stages of diffusion are proposed as an evaluation paradigm to evaluate the effectiveness of the enabling factors. Furthermore, the elements and objectives of artificial intelligence adoption in the context of data-driven organisations are included. From this, the research develops a comprehensive framework for studying the technical and social AI adoption elements in an organisational environment where complex symbiotic relationships prevail. This study uses generative artificial intelligence as a novel approach to exploring the framework’s usability. The evidence from our research indicates that the developed framework can advance our comprehension of what drives the success or failure of artificial intelligence adoption in organisations. Theoretically, it provides a tool for dissecting and understanding the key elements influencing this process.