Factors influencing smartphone usage of rural farmers : empirical analysis of five selected provinces in China
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Date
Authors
Ma, Wanglin
Owusu-Sekyere, Enoch
Zheng, Hongyun
Owusu, Victor
Journal Title
Journal ISSN
Volume Title
Publisher
Sage
Abstract
The increasing usage of smartphones by practitioners in various fields of expertise is attracting global attention.
However, scanty evidence exists on smartphone usage among rural farmers in developing countries. Using data
collected from 1286 rural farming households in five provinces in China, this study investigates the factors
influencing rural farmers’ decisions to use smartphones. The findings from a Probit model reveal that education, health condition, asset ownership, income levels, peers’ smartphone usage, internet access, cooperative
membership, access to credit, and off-farm work participation are the main factors driving smartphone usage
of rural farmers. The age of the farmer rather affects smartphone usage negatively and significantly. Further
heterogeneous analysis shows that the influences of factors on smartphone usage vary across the survey
provinces.
Description
DATA AVAILABITY STATEMENT: The data that support the findings of this study are available from Hongyun Zheng upon request.
Keywords
Smartphone usage, Probit model, Influencing factors, Rural farmers, China, SDG-01: No poverty, SDG-09: Industry, innovation and infrastructure
Sustainable Development Goals
SDG-01:No poverty
SDG-09: Industry, innovation and infrastructure
SDG-09: Industry, innovation and infrastructure
Citation
Ma, W., Owusu-Sekyere, E., Zheng, H., & Owusu, V. (2023). Factors influencing smartphone usage of rural farmers: Empirical analysis of five selected provinces in China. Information Development, 0(0). https://doi.org/10.1177/02666669231201828.