Examining the role of business analytics for the adaptation of business models among South Africa SMEs

dc.contributor.advisorMathibe, Tshidi
dc.contributor.emailichelp@gibs.co.zaen_US
dc.contributor.postgraduateNyandane, Meranda Rirhandzu
dc.date.accessioned2025-04-15T08:06:09Z
dc.date.available2025-04-15T08:06:09Z
dc.date.created2025-05-05
dc.date.issued2024-11
dc.descriptionMini Dissertation (MBA)--University of Pretoria, 2024.en_US
dc.description.abstractSMEs play a critical role in fostering economic growth across developing countries. However, these enterprises face noteworthy challenges in developing strategies to survive and be competitive in the dynamic business environment. The purpose of this study was to bridge the research gap and examine the role of business analytics (BA) in adapting business models among SMEs. Design/methodology/approach: A qualitative multiple-case method was employed through semi-structured interviews of SME business owners and managers Findings: The examination conducted in the study through thematic analysis revealed that SMEs face several challenges. However, BA is instrumental in helping SMEs understand majorly customer needs and behaviour, enabling them to adapt their value proposition based on customer insights. To maximise the benefits of BA, SMEs need to have a clear objective for business analytics that aligns with their overall business strategy.en_US
dc.description.availabilityUnrestricteden_US
dc.description.degreeMBAen_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.facultyGordon Institute of Business Science (GIBS)en_US
dc.description.sdgSDG-08:Decent work and economic growthen_US
dc.identifier.citation*en_US
dc.identifier.otherA2025en_US
dc.identifier.urihttp://hdl.handle.net/2263/102080
dc.language.isoenen_US
dc.publisherUniversity of Pretoria
dc.rights© 2024 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subjectUCTDen_US
dc.subjectBusiness Analyticsen_US
dc.subjectSMEen_US
dc.subjectBusiness Model Adaptationen_US
dc.titleExamining the role of business analytics for the adaptation of business models among South Africa SMEsen_US
dc.typeMini Dissertationen_US

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