Browsing Workspace (UPSpace) by UP Author "Baboolal-Frank, Rashri"

Browsing Workspace (UPSpace) by UP Author "Baboolal-Frank, Rashri"

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  • Baboolal-Frank, Rashri (Allied Business Academies, 2021)
    The study unpacks the different strategies of strategic marketing in an organization from internal to external marketing. The hypothesis of this research is that the external approach with regards to focusing on the ...
  • Baboolal-Frank, Rashri (Allied Business Academies, 2021)
    COVID-19 created chaos across the globe. The effect and impact of the virus brought economies and countries to a standstill as lockdown conditions were imposed. Companies were forced to close, as they could not operate ...
  • Baboolal-Frank, Rashri (Wiley, 2022)
    This article postulates the constitutional ethos of upholding contracts entered between parties on the principle of good faith in practice. This is aligned to the international principle of respecting party autonomy between ...