There is more to corporate image than meets the eye

Please note that UPSpace will be unavailable from Friday, 2 May at 18:00 (South African Time) until Sunday, 4 May at 20:00 due to scheduled system upgrades. We apologise for any inconvenience this may cause and appreciate your understanding.

There is more to corporate image than meets the eye

Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-
URI: http://hdl.handle.net/2263/4737
Date: 1994-12

Abstract:

Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.

Show full item record

Files in this item

Icon
Name: VanHeerden_There( ...
Size: 2.328Mb
Format: PDF
View/Open

This item appears in the following Collection(s)