Browsing Research Articles (Marketing Management) by UP Author "Du Plessis, Giselle M."

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The battle of the e-textbook : libraries' role in facilitating student acceptance and use of e-textbooks

Wiese, Melanie; Du Plessis, Giselle M. (Library and Information Association of South Africa, 2014)

The objective of this study was to investigate students’ acceptance and use of e-textbooks to enable libraries to make more informed decisions about their e-book collections. The data were collected in a classroom situation, ...
Emerging technologies : e-textbooks, one piece of the puzzle

Wiese, Melanie; Du Plessis, Giselle M. (Routledge, 2017-09)

The Internet has not only brought about a new technological era, but also seen the introduction of a number of emerging technologies such as e-textbooks. However, the slow acceptance of e-textbooks is an issue of concern. ...
Motivators to visit the National Zoological Gardens of South Africa

Jordaan, Yolanda; Du Plessis, Giselle M. (AfricaJournals, 2014)

Visitors have various motives for visiting a zoo. Information on these motives can be applied by zoo management to make informed decisions when developing a marketing strategy to ensure the success and future relevance of ...

Now showing items 1-3 of 3

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