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Browsing Research Articles (Marketing Management) by UP Author "Drotsky, G.A.P. (Gert)"

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Business actions of exhibitors at trade shows : implications for sales versus non-sales staff and type of trade show

Drotsky, G.A.P. (Gert); Wiese, Melanie (Unisa Press, 2017)

Direct communication in business markets is important due to the specific characteristics of business markets – where communication channels are shorter and the emphasis is placed on direct selling. Due to the differences ...

Now showing items 1-1 of 1

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