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Browsing Research Articles (Marketing Management) by UP Author

Browsing Research Articles (Marketing Management) by UP Author "Dhavraj, Kival"

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The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa

Dhavraj, Kival; Ndoro, T.T. (Tinashe) (Redfame Publishing, 2023-12)

The advent of the fourth industrial revolution has increased the application of artificial intelligence in various marketing related activities. Organisations are increasingly using artificial intelligence through virtual ...

Now showing items 1-1 of 1

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