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Browsing Research Articles (Marketing Management) by Type "Preprint Article"

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Factors motivating consumers to engage in direct purchasing

Jordaan, Yolanda (Psychological Society of South Africa, 2005-06)

Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers ...
A market-oriented approach to responsibly managing information privacy concerns in direct marketing

Dolnicar, S.; Jordaan, Yolanda (M.E. Sharpe, 2007)

Marketing communications media technologies have the potential to be intrusive and influence consumers' perceptions of marketing communication. Aggressive direct marketing (DM) is one communication tool that has the ...

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