- UPSpace Home
- →
- Economic and Management Sciences
- →
- Marketing Management
- →
- Research Articles (Marketing Management)
- →
- Browsing Research Articles (Marketing Management) by Type
JavaScript is disabled for your browser. Some features of this site may not work without it.
Please note that UPSpace will be unavailable from Friday, 2 May at 18:00 (South African Time) until Sunday, 4 May at 20:00 due to scheduled system upgrades. We apologise for any inconvenience this may cause and appreciate your understanding.
Browsing Research Articles (Marketing Management) by Type "Preprint Article"
Now showing items 1-3 of 3
-
(Psychological Society of South Africa, 2005-06)Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers ...
-
(Routledge, 2022)The focus of this research was to explore consumer brand responses to the brand personality of a South African classical music radio station, Classic 1027. This study investigated how key brand responses are influenced by ...
-
A market-oriented approach to responsibly managing information privacy concerns in direct marketing (M.E. Sharpe, 2007)Marketing communications media technologies have the potential to be intrusive and influence consumers' perceptions of marketing communication. Aggressive direct marketing (DM) is one communication tool that has the ...
Now showing items 1-3 of 3