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Browsing Research Articles (Marketing Management) by Subject "Absorptive capacity"

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Advancing visitor research uptake in policy and practice : a structural equation model

Slabbert, Liandi; Du Preez, Elizabeth Ann (Routledge, 2023)

A great deal of visitor research is being produced, yet sub-optimal use thereof in practice raises concerns. This study is the first to measure actual levels of utilisation of visitor research in tourism and recreation ...

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