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Browsing Research Articles (Marketing Management) by Author "Barnard, Zumae"

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The effect of perceived risk on value and adoption of proximity mobile payments

Barnard, Zumae; Humbani, Michael (Unisa Press, 2021)

PURPOSE/OBJECTIVES : The purpose of this study was to explore the influence of risk dimensions on the perceived value and adoption of proximity mobile payments (m-payments) through the perspective of the perceived value ...

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