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Browsing Marketing Management by Type "Dissertation"
Now showing items 1-20 of 25
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(University of Pretoria, 2010-07-23)Please read the abstract in the section 00front of this dissertation. Copyright
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(University of Pretoria, 2009-08-20)Please read the abstract (Synopsis) in the section 00front of this document
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(University of Pretoria, 2012)Customer compliance has become a pivotal consideration in the marketing strategies of lifestyle management programmes. Previous research has shown that the better customers comply with the directives of service providers, ...
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(University of Pretoria, 2014)Internet penetration and access to the World Wide Web is growing at a rapid pace in South Africa. Progressively Internet users have become online consumers, buying books, music, insurance, electronics, furniture, groceries, ...
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(University of Pretoria, 2011-05-11)Sport plays a significant role in societies worldwide and this has lead to an increase in the interest in sports fans’ behaviour. South Africans regard rugby as an important role player in their country, national culture ...
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(University of Pretoria, 2001)AFRIKAANS: Bestuurders en personeel van dienslewering instansies staar huidiglik meer intensiewe klantediens eise in die gesig as ooit tevore. Vandag se klante is beter ingelig, stel meer vereistes en is meer self geldend ...
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(University of Pretoria, 2013)Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance ...
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(University of Pretoria, 2007-12-05)Please read the abstract (Synopsis) in the section, 00front of this document
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(University of Pretoria, 2010-07-23)Endorsement is a popular marketing communications tool that has been used by marketers for many years. However, traditional methods of marketing are now being surpassed as sophisticated consumers become more cynical and ...
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(University of Pretoria, 2010)Most research on the consumer decision-making process has been conducted on literate adults. More that 20% of the adult population in South Africa is classified as being functionally illiterate, lacking the numeric and ...
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(University of Pretoria, 2001)This study explores the theoretical construct of sport sponsorship and where it fits into general marketing and sport marketing theory. The direct expenditure in the local sport sponsorship industry is estimated at close ...
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(University of Pretoria, 2005-11-10)The number of single working women in Gauteng constitutes a viable market for financial companies in South Africa. However, the question arises whether companies in South Africa are adequately pursuing the single working ...
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(University of Pretoria, 2011)Advertisements reflect the reality in society. Or so they should. As a minimum, advertisements should resonate with the intended target audience. Advertisements targeting female consumers have been accused of continually ...
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(University of Pretoria, 2007-11-28)Please read the abstract (Summary) in the section, 00front of this document
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(University of Pretoria, 2014)South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced ...
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(University of Pretoria, 2008-10-16)Although extensive academic research (Czellar, 2004; Nandan, 2004; Keller&Hoeffer, 2003; Aaker, 2004; Kaputa, 2006; Griffen, 2002) has explored consumer perceptions, little research has assessed the impact of brand identity ...
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(University of Pretoria, 2007-10-17)Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent ...
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(University of Pretoria, 2003-06-26)An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa. The product life cycle concept is currently a dominant component of marketing ...
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(University of Pretoria, 2006)Read abstract in the document
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The nature and value of recruitment and talent management analytics : a systematic literature review (University of Pretoria, 2016)Introduction: In the current rapidly changing world of work, organisations are investing increasingly in workforce planning. Throughout times, recruiting and retaining talented employees have been one of the most complex ...
Now showing items 1-20 of 25