Browsing Theses and Dissertations (University of Pretoria) by Type "Postprint Article"

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Browsing Theses and Dissertations (University of Pretoria) by Type "Postprint Article"

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  • Biological characterisation of somatropin-derived cryptic peptides 
    Tack, Liesa; Bracke, Nathalie; Verbeke, Frederick; Wynendaele, Evelien; Pauwels, Ewald; Maes, Alex; Van de Wiele, Christophe; Sathekge, Mike Machaba; De Spiegeleer, Bart (Springer, 2019-09)
    Little is known about possible cryptic peptides of the recombinant growth hormone (somatropin). In this study, six synthetic somatropin-derived peptides (SDPs) were selected based on their sequences which correspond to the ...
  • Brand avoidance – a services perspective 
    Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)
    PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
  • Characterization of cell death caused by diplodiatoxin and dipmatol, toxic metabolites of Stenocarpella maydis 
    Masango, Mxolisi Goodwill; Ellis, Charlotte Elizabeth; Botha, C.J. (Christoffel Jacobus) (Elsevier, 2015-08)
    Diplodiosis, a neuromycotoxicosis of cattle and sheep grazing on mouldy cobs infected by Stenocarpella maydis, is considered the last major veterinary mycotoxicosis for which the causative mycotoxin is still unknown. The ...
  • Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer 
    Eklund, Andreas Aldogan; Berndt, Adele; Sandberg, Susanne (Emerald, 2022-08)
    PURPOSE : This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition. DESIGN/METHODOLOGY/APPROACH : An exploratory case study with a global automotive manufacturer ...
  • A quantitative exploration of service brand avoidance and its antecedents 
    Mostert, P.G. (Pierre); Petrou, Sotira; Petzer, Daniël Johannes; Berndt, Adele (Inderscience, 2021-08)
    With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...
  • Shedding light on the use of single and multisensory cues and their effect on consumer behaviours 
    Helmefalk, Miralem; Berndt, Adele (Emerald, 2018)
    PURPOSE : Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage ...