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- Browsing Theses and Dissertations (University of Pretoria) by Supervisor
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Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Machado, Ricardo"
Now showing items 1-11 of 11
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(University of Pretoria, 2010-06-29)Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the fast paced and continuously changing business environment ...
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(University of Pretoria, 2010-05-28)Globalisation has increased competition; hence organisations are required to look within, at their capabilities to create a competitive advantage. The purpose of the study is to firstly investigate the association between ...
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(University of Pretoria, 2010-06-17)Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study was to determine the factors that ...
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(University of Pretoria, 2010-06-15)Global consumer spending trends indicated a growth in the popularity and support of green-marketing in many retailers within the formal sector with the exception of South Africa (SA). The research contained in this study ...
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(University of Pretoria, 2014)Safety climate provides an indication of the perceptions of employees with regard to safety management in an organisation. Although there have been many studies on safety climate, a common platform to measure safety climate ...
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(University of Pretoria, 2010-07-03)The objective of this exploratory research is to develop an understanding of those areas of specialisation or competencies required by the marketing divisions of South African corporations. The study further seeks to explore ...
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(University of Pretoria, 2015)To address declining membership, counter switching behaviours and heighten potential exit barriers, brand experience is considered as mediator of loyalty and satisfaction amongst churches in Johannesburg, South Africa ...
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(University of Pretoria, 2014)With more consumer product companies analysing the requirements for successful entry into African markets, the main factors they seek to determine are concerned with understanding the African consumer, so that these companies ...
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(University of Pretoria, 2010-06-23)For too long, marketers have not been held accountable for showing a return on marketing expenditures. This lack of accountability has undermined the credibility of marketers, threatened the standing of the marketing ...
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(University of Pretoria, 2010-06-02)The SA Code of Practice for the Marketing of Medicines was formulated in an attempt to reduce the cost of medicines, thus ruling out certain marketing practices. This research report investigated what the perceived impact ...
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(University of Pretoria, 2010-07-03)The primary objective of this research was to understand airline services and product attributes that customers value and to estimate their willingness to pay for these attributes. The research also aimed to understand the ...
Now showing items 1-11 of 11