Browsing Theses and Dissertations (University of Pretoria) by Subject "Packaging"

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Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience

Variawa, Ebrahim (University of Pretoria, 2010)

Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer ...
The potential of packaging to strengthen brand equity in female apparel retail stores

Pieterse, Cornelia (University of Pretoria, 2014)

This study aimed to determine the potential of packaging to strengthen brand equity in female apparel retail stores. A field experiment was conducted in the Tshwane metropolitan - a key political, economic and urban area ...

Now showing items 1-2 of 2

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