Browsing Economic and Management Sciences by Subject "2010 FIFA World Cup"

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Browsing Economic and Management Sciences by Subject "2010 FIFA World Cup"

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  • Predicting the economic impact of the 2010 FIFA World Cup on South Africa 
    Bohlmann, Heinrich R.; Van Heerden, J.H. (Jan Horn), 1957- (Inderscience, 2008-02)
    The impact of the sporting industry on economic decision making has increased dramatically since the global media explosion in the 1980s. Tourism and advertising revenues generated by mega-events such as World Cups or ...