Please note that UPSpace will be unavailable from Friday, 2 May at 18:00 (South African Time) until Sunday, 4 May at 20:00 due to scheduled system upgrades. We apologise for any inconvenience this may cause and appreciate your understanding.
Browsing Economic and Management Sciences by Subject "2010 FIFA Soccer World Cup"
-
Radikonyana, Paul Shimane
(University of Pretoria, 2013)
From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic ...