Browsing by Supervisor "Abratt, Russell"

Please note that UPSpace will be unavailable from Friday, 2 May at 18:00 (South African Time) until Sunday, 4 May at 20:00 due to scheduled system upgrades. We apologise for any inconvenience this may cause and appreciate your understanding.

Browsing by Supervisor "Abratt, Russell"

Sort by: Order: Results:

  • Nostalgia in Consumer-Brand Relationships 
    Kleyn, Nicola Susan (University of Pretoria, 2011)
    This research focuses on the nostalgic connections that consumers build with brands. The study_s purpose was to determine the roles played by consumer characteristics and brand experiences in predicting a consumer_s nostalgic ...