Environmental and social sustainability : a consumer cultural identity perspective in the global-local marketplace
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Date
Authors
Strizhakova, Yuliya
Coulter, Robin A.
Journal Title
Journal ISSN
Volume Title
Publisher
Luminous Insights LLC
Abstract
With the 2023 The Sustainable Development Goals Report confirming
that the world is far from reaching the established sustainability goals for
2030, we focus this commentary on environmental and social sustainability
from the perspective of consumer cultural identity and branding within a
global-local marketplace. Our attention is on the firm (multinational and
local) and its brand (global or local) as a viable business entity with economic
sustainability, that is also engaged with environmental sustainability
and social sustainability. We offer substantive questions to guide research
around the complexities of corporate sustainability, global and local company/
brand actions, and consumer cultural identity.
Description
Keywords
Cultural identity, International marketing, Environmental sustainability, Social sustainability, Sustainable brand management, Sustainable development goals (SDGs), SDG-13: Climate action, SDG-14: Life below water, SDG-15: Life on land
Sustainable Development Goals
SDG-13:Climate action
SDG-14:Life below water
SDG-15:Life on land
SDG-14:Life below water
SDG-15:Life on land
Citation
Strizhakova, Y., & Coulter, R.A. (2024). Environmental
and Social Sustainability: A Consumer Cultural
Identity Perspective in the Global-Local Marketplace.
Journal of Sustainable Marketing, 5(1), 43-
49. https://doi.org/10.51300/JSM-2024-118.