Creating value through communication

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Authors

De Beer, Estelle

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can in crease and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.

Description

Keywords

Strategic communication, Value creation, Governance, Integrative communication perspective, Communication capital

Sustainable Development Goals

Citation

De Beer, E 2014, 'Creating value through communication', Public Relations Review, vol. 40, no. 2, pp. 136-143.