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Exploring the strategic potential of internal communication in international non-governmental organisations

dc.contributor.authorHume, Jessica Mary
dc.contributor.authorLeonard, Anne
dc.date.accessioned2016-02-10T07:53:42Z
dc.date.available2016-02-10T07:53:42Z
dc.date.issued2014-06
dc.description.abstractThe role and importance of international non-governmental organisations (INGOs) has increased with globalization and the growth of global institutions. Despite this growth, academic research into INGO management remains limited and, due to their unique characteristics, management theories developed for for-profit organisations cannot be applied as is to INGOs. Internal communication is a critical area of management that has been proven to have a major impact on an organisation’s effectiveness, particularly when managed strategically. Therefore this article explores the strategic management of internal communication within the INGO context. This study synthesised the current literature on this topic and included five case studies to understand the current state of internal communication with in INGOs. It was determined that INGOs do not manage internal communication strategically. However, there is evidence that the implementation of strategic internal communication could help INGOs address several of their challenges and have an impact on their over-all effectiveness. This study is exploratory and further research to identify the process for strategic internal communication in INGOs is needed.en_ZA
dc.description.librarianhb2015en_ZA
dc.description.urihttp://www.journals.elsevier.com/public-relations-reviewen_ZA
dc.identifier.citationHume, J & Leonard, A 2014, 'Exploring the strategic potential of internal communication in international non-governmental organisations', Public Relations Review, vol. 40, no. 2, pp. 294-304.en_ZA
dc.identifier.issn0363-8111 (print)
dc.identifier.issn1873-4537 (online)
dc.identifier.other10.1016/j.pubrev.2013.10.011
dc.identifier.urihttp://hdl.handle.net/2263/51306
dc.language.isoenen_ZA
dc.publisherElsevieren_ZA
dc.rights© 2013 Elsevier Inc. All rights reserved. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, vol. 40, no. 2, pp.294-304, 2014. doi : 10.1016/j.pubrev.2013.10.011.en_ZA
dc.subjectStrategic communicationen_ZA
dc.subjectInternal communicationen_ZA
dc.subjectNon-governmental organisation (NGO)en_ZA
dc.titleExploring the strategic potential of internal communication in international non-governmental organisationsen_ZA
dc.typePostprint Articleen_ZA

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