Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour
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Date
Authors
Tai, Yu‑Hung
Nwachukwu, Precious Toby T.
LePage, Ben A.
Fang, Wei‑Ta
Journal Title
Journal ISSN
Volume Title
Publisher
BMC
Abstract
BACKGROUND: The literature for assessing online and offline shopping behaviours that are linked to intelligent robotic
goods and services is inadequate. In this study, we applied the Theory of Planned Behaviour model for guidance
regarding how consumer behaviour affects their purchase intentions for intelligent robotic goods and services.
METHODS: Data from 408 respondents were gathered through an online questionnaire binned into Online and Over‑
all Shoppers, and analysed using SPSS, AMOS, and Covariance-Based Structural Equation Modelling software to evaluate the appropriateness of the measurements and to confirm data reliability, convergence, divergence, and validity.
These tools were also used to track and test hypothesized relationships between the variables and model constructs
used in this study.
RESULTS AND CONCLUSION: The overarching outcomes from the data analyses indicated the Ease of Usage, Brand
Perception, and Product Pricing variables causally impacted the TPB model constructs, namely Attitude, Subjective
Norms, and Perceived Behaviour Control for the two populations tested with respect to their intention to purchase
intelligent robotic goods and services. The reliability measurements for Ease of Usage, Brand Perception, and Product
Pricing are discussed. The results are important for companies and future investors because opportunities to study
the complex relationships that ultimately drive consumer behaviour and their intention to purchase intelligent
robotic goods and services are provided.
Description
DATA AVAILABITY STATEMENT: Data is provided within the manuscript and available upon request by contacting YHT.
Keywords
Product, Semiconctor, Taiwan, Theory of planned behavior (TPB), SDG-09: Industry, innovation and infrastructure, SDG-12: Responsible consumption and production
Sustainable Development Goals
SDG-09: Industry, innovation and infrastructure
SDG-12:Responsible consumption and production
SDG-12:Responsible consumption and production
Citation
Tai, YH., Nwachukwu, P.T.T., LePage, B.A. et al. Examining customer intentions to purchase intelligent robotic products and services in Taiwan using the theory of planned behaviour. BMC Psychology 12, 351 (2024). https://doi.org/10.1186/s40359-024-01683-z.