Can artificial intelligence produce a convincing accounting research article?

dc.contributor.authorDu Toit, Elda
dc.contributor.emailelda.dutoit@up.ac.zaen_US
dc.date.accessioned2024-08-16T12:09:40Z
dc.date.available2024-08-16T12:09:40Z
dc.date.issued2024-08
dc.description.abstractPURPOSE : This study aims to establish whether accounting research articles can be potentially generated by artificial intelligence. If artificial intelligence can produce quality work, the integrity of academic research may be compromised. DESIGN/METHODOLOGY/APPROACH : ChatGPT was used to create a paper on a meta-analysis of the relationship between sustainability reporting and value relevance. After the paper was generated, references had to be added by hand based on the citations created by ChatGPT. The paper was then presented as-is for review. FINDINGS : ChatGPT was able to create a relatively good-quality research paper that received two major revisions from independent specialists in the field of accounting and finance. Even though there is uncertainty regarding the appropriateness of all the references and the results cannot be confirmed, there is a risk that a reviewer may find the paper publishable because reviewers are not compelled to check references and the accuracy of results if proper methods were used that appear to be sufficient at face value. ORIGINALITY/VALUE : Artificial intelligence for academic writing is still relatively new, and there is still significant uncertainty as to the impact it may have on scholarly research. This is especially problematic because artificial intelligence applications improve by the second.en_US
dc.description.departmentFinancial Managementen_US
dc.description.librarianhj2024en_US
dc.description.sdgSDG-09: Industry, innovation and infrastructureen_US
dc.description.urihttps://www.emerald.com/insight/publication/issn/1030-9616en_US
dc.identifier.citationDu Toit, E. (2024), "Can artificial intelligence produce a convincing accounting research article?", Accounting Research Journal, Vol. 37 No. 4, pp. 365-380. https://doi.org/10.1108/ARJ-04-2023-0105.en_US
dc.identifier.issn1030-9616
dc.identifier.other10.1108/ARJ-04-2023-0105
dc.identifier.urihttp://hdl.handle.net/2263/97703
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.rights© 2024, Emerald Publishing Limited.en_US
dc.subjectMeta-analysisen_US
dc.subjectAcounting researchen_US
dc.subjectArtificial intelligence (AI)en_US
dc.subjectChatGPTen_US
dc.subjectSDG-09: Industry, innovation and infrastructureen_US
dc.titleCan artificial intelligence produce a convincing accounting research article?en_US
dc.typePostprint Articleen_US

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