Marketing public transport projects

dc.contributor.authorButchart, S.en
dc.date.accessioned2016-11-14T07:01:08Z
dc.date.available2016-11-14T07:01:08Z
dc.date.issued2016en
dc.descriptionNo paper, Abstract onlyen
dc.descriptionPaper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa.en
dc.description.abstractMarketing is changing - from brand-centric marketing to user-centric content. Content marketing is the global trend which winning public transport operators and authorities need to embrace. In this presentation Sara will take you through why your next public transport marketing strategy shouldn?t focus only on the service; how to create relevant engaging content against the user experience model and the approach to delivering content on various media platforms.en
dc.description.sponsorshipThe Minister of Transport, South Africaen
dc.description.sponsorshipTransportation Research Board of the USAen
dc.format.mediumPDFen
dc.identifier.citationButchart, S 2016, "Marketing public transport projects", No paper, Abstract onlyen
dc.identifier.isbn978-1-920017-64-4en
dc.identifier.urihttp://hdl.handle.net/2263/58007
dc.language.isoenen
dc.publisherSouthern African Transport Conferenceen
dc.rightsSouthern African Transport Conferenceen
dc.subject.lcshTransportationen
dc.subject.lcshTransportation -- Africaen
dc.subject.lcshTransportation -- Southern Africaen
dc.titleMarketing public transport projectsen
dc.typePresentationen

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