Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Jacobs, B.M. (Bertha Margaretha)"
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Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Jacobs, B.M. (Bertha Margaretha)"
Now showing items 1-17 of 17
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(University of Pretoria, 2014)Young Black professionals (Buppies) have taken the South African market by storm. These individuals and their parents come from suppressed and poverty-stricken pasts. Since the abolishment of the Apartheid regime, they ...
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(University of Pretoria, 2021-05-13)This study aimed at gaining empirical data regarding consumers’ prioritisation of product, retailer and consumer attributes when selecting ready to eat (RTE) breakfast cereals. It is envisaged that the findings will assist ...
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(University of Pretoria, 2010-11-09)Please read the abstract in the dissertation.
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(University of Pretoria, 2017)This empirical study investigated how interpersonal influences (normative receptiveness and informative influences) and impersonal influences differ across different population groups in terms of status consumption of ...
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(University of Pretoria, 2021)The overall objective of this study was to explore and describe the drivers and barriers influencing consumers’ online collaborative clothing consumption practices in the South African market. The research focused specifically ...
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(University of Pretoria, 2015)Retailers are embracing pop-up retail as a new marketing tool to provide the experiential environment desired by consumers, build brand image, and attract attention and new consumers. When retailers provide consumers with ...
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(University of Pretoria, 2013)Emerging markets have generated a lot of interest during the last couple of years; one reason for this is the economic growth potential of emerging markets and the opening up of new, interesting and potentially very ...
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(University of Pretoria, 2015)This study aimed to provide empirical evidence of factors that would enhance consumers internal evaluations of the retail environment and shopping experience in an interior retail outlet, as well as their subsequent ...
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(University of Pretoria, 2011-11-24)The clothing and textile industry has a significant impact on the world economy and has secured itself as one of the six most important industries in South Africa. This industry faces many challenges and over the years has ...
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(University of Pretoria, 2015)Over the past few years, humans’ consumption patterns have increased in such a way that natural resources are being depleted and pollution of the environment continuously increases because of the way they are living. The ...
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(University of Pretoria, 2016)Consumer behaviour and spending habits have changed drastically post-recession. This has affected how retailers conduct their business, driving retailers’ focus towards providing customers with the value they require. One ...
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(University of Pretoria, 2012)Western and Eastern societies are known to vary in terms of their important values, identities and dress practices. The Muslim culture is a typical Eastern culture, in which the veil is the most visible symbol of a woman’s ...
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(University of Pretoria, 2012-08-03)Textiles and clothing represent the world’s second largest industry, which also makes this industry one of the most polluting industries in the world, and therefore this industry should reconsider its practices in respect ...
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(University of Pretoria, 2015)The introduction of new fashion products is an important growth strategy for retailers to be competitive. However, for these new products to be successful consumers and ultimately the mass market need to adopt them within ...
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(University of Pretoria, 2018)Preventing climate change and further environmental deterioration is high on the agenda in many African countries, including South Africa. The impact of human behaviour is resulting in excessive waste especially in the ...
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(University of Pretoria, 2019)The planetary boundary for climate change has likely been exceeded as humankind is consuming more natural resources than nature can replenish. Research especially focuses on the effects that climate change and the exhaustion ...
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(University of Pretoria, 2012)Pop-up retail was first introduced as a new marketing concept in 2003, but it only appeared in South Africa in 2008. Pop-up retail is still viewed as an innovation in South Africa. It entails the opening of a tentative ...
Now showing items 1-17 of 17