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Browsing Theses and Dissertations (University of Pretoria) by Author "Saar, Honorata Maria"

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An experimental investigation of the relative effects of different forms of endorsement on brand trust

Saar, Honorata Maria (University of Pretoria, 2010-07-23)

Endorsement is a popular marketing communications tool that has been used by marketers for many years. However, traditional methods of marketing are now being surpassed as sophisticated consumers become more cynical and ...

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