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Browsing Theses and Dissertations (University of Pretoria) by Author "Calitz, Esta"

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Interpretation of campaign briefs between South African financial services and advertising agencies

Calitz, Esta (University of Pretoria, 2016)

Financial services companies need to create awareness around their value offering of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the ...

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