Browsing Theses and Dissertations (University of Pretoria) by UP Author "Petrou, Sotira"

Browsing Theses and Dissertations (University of Pretoria) by UP Author "Petrou, Sotira"

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  • A quantitative exploration of service brand avoidance and its antecedents 
    Mostert, P.G. (Pierre); Petrou, Sotira; Petzer, Daniël Johannes; Berndt, Adele (Inderscience, 2021-08)
    With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...